As published on Biznakenya.com on June 5th 2023
The insurance brokerage firm, Minet Kenya, has committed to planting half a million trees over the next five years as part of the company’s broader climate action and sustainability strategy.
The firm today kicked off its tree planting drive by planting 20,000 trees within the Matathia Escarpment in partnership with the Office of the First Lady, under the Mama Doing Good Initiative. Furaha and Baraka Farms, Kenya Army Corps of Electrical and Mechanical Engineering (KACEME), and the Kenya Forestry Research Institute (KEFRI).
During the tree planting exercise, Minet Group Chief Executive Officer Joseph Onsando said the initiative aligns with the broker’s sustainability commitments and complements the ongoing government’s 15 billion tree planting agenda towards climate change mitigation.
“As a responsible corporate citizen, Minet recognizes that our success is intertwined with the well-being of the planet and the communities we serve. We understand that profit and purpose are not mutually exclusive; they are intertwined, and one cannot thrive without the other. By planting trees, we offset our carbon footprint and invest in a sustainable future for future generations.” Said Mr Onsando.
On behalf of the Office of the First Lady’s Mama Doing Good initiative, Arnold Kipchumba commended Minet for its bold initiative. He affirmed that the campaign blends well with the organisation’s drive to actively involve communities to achieve a quality holistic life through spirituality, collective agency, environmental conservation, voice, and influence.
“We are thrilled to join forces with Minet to make a difference in the fight against climate change and tree restoration, contributing to the First Lady’s commitment to grow 500 million trees by 2032,” said Mr Kipchumba.
“Our shared commitment to sustainable development and climate action will enable us to create a significant positive impact on the environment. Together we can drive change and inspire others to take action.” Mr Kipchumba added.
Besides greatly impacting the environment, the tree planting exercise demonstrates Minet’s expertise in risk advisory, especially in climate change. Therefore, tree planting is the firm’s effort to mitigate these risks.
“In addition to the external activities, we are looking to rally our colleagues into the initiative by encouraging them to be the agents of positive change on our planet. We are currently running an internal challenge termed Plant your Body Mass Index (BMI), which will benefit the environment and impact their health and wellness.” Added Mr Onsando.
As part of its broader climate action initiative, Minet is also establishing additional partnerships to support the restoration of the Mangrove Forests in Tana River County along Kenya’s coastline.
