February 11, 2025
The world of insurance brokerage businesses is undergoing a profound transformation. Historically, marketing in this sector relied on traditional methods like direct mail, TV ads, and face-to-face meetings. However, the rapid advancement of digital tools and artificial intelligence (AI) has disrupted these age-old practices. Today, embracing digital and AI marketing is no longer optional—it’s essential for growth, market differentiation, and sustainability. With the rise of data analytics, ESG (Environmental, Social, and Governance) initiatives, and digital avatars, insurance businesses have a vast array of new strategies to explore in order to stay competitive.